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Customer reviews: the new automotive advertising

AUTOMOTIVE & E-REPUTATION

Automotive professionals are not spared by the new methods of consumption: in 2017, the Journal du Web informs us that 91% of consumers ALWAYS use the web, to find the nearest dealership or garage . Therefore, it seems fundamental for professionals to regain control over their e-reputation, to maintain control and offer a controlled image but especially true to the reality of the quality of their customer relationship.

93% of users want to see reviews of a dealership or garage before they move

Evoking a controlled image on the Internet, it’s not just about creating a website. Today, it is especially central to take control of its e-reputation. Monitor what your customers say about you, reassure your prospects and give your truth. According to L’Usine Nouvelle, 10 years ago, the customer went to the dealership 4 times before the purchase, today, 1.4 times. One thing has changed between the two periods: now, users are taking the time to compare, check, they want to be reassured. What’s better than word-of-mouth before deciding? And word-of-mouth, today … these are your customer opinions!

With this in mind, Guest Suite is the most comprehensive solution on the market: we’ll help you collect more reviews, get everyone talking, we’ll help you get those reviews across the platforms that matter to you, and we’ll help you. accompany in the analysis and response to these opinions. Check out our features here.